Jabe Bloom (@cyetain) has been transforming and researching the organizational dynamics and interactions of management, design, development, and operational excellence for over 20 years as an executive, academic and consultant. As a part of Red Hat’s Global Transformation Office, Jabe’s insights and criticism are sought after by a diverse set of communities and clients. His research, constant theoretical exploration, and practical experience shape his own unique perspective, provocative insights and practical advice.
Amy believes that purpose driven design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000. Amy plays an essential role in Mad*Pow’s visualization of evolved health and finance systems working with organizations to form experience strategies that deliver both social impact and business results. As Chief Experience Officer for MadPow, her work empowering human-centered innovation with companies like CVS and Fidelity has helped them improve the experiences they deliver to the people they serve inside and outside of the organization, improving outcomes for all. As the chief instigator behind Mad*Pow’s Health Experience Design Conference and key contributor to Mad*Pow’s Financial Experience Design Conference, Amy has successfully brought together communities to discuss important topics, bringing inspiration and motivation in the direction of positive change and connecting disparate parts of challenging and siloed systems.
With her partners Will Powley and Bradley Honeyman, Amy has grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies and the acquisition of Mad*Pow by TechMahindra in 2019. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal in 2014, MedTechBoston in 2015 and as one of PharmaVoice Magazine’s “100 Most Inspiring People” in 2018.
Amy is on the board of An Orphan’s Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya and on the Advisory Council of Ward Infinity, a social innovation program at John’s Hopkins Sibley Memorial Hospital. She is ever curious and is now expanding her horizons through studies in Futures Thinking at the University of Houston and personally investigating the overlap of ESG and business strategy.
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Early education :01 Mad*Pow origin story :04 Commoditization of UX :08 Three types of clients :14 Risk resistance :21 Degrees & design :24
April Starr leads the Experience Research team at Motorola Solutions. Her team works to understand the complex needs of first responders in mission critical situations. April is passionate about the impact design can have in mitigating high stress situations. April has 20 years of human-centered innovation experience as a leader and practitioner on both research and design sides. She has worked across a wide range of industries including consumer electronics, automotive, telecommunications, financial services, retail, industrial products, consumer packaged goods, education, healthcare, and government.
April’s focus over the past decade has been designing products and services with data at the core of the offering: scaling a continuous workplace measurement service, encouraging transparency in investment product sales, tools to streamline data management and analysis processes, and leveraging large scale behavioral patterns to enhance learning, to name a few.
After providing technical support for hard-to-use systems for a number of years, Dan Berlin (@banderlin) discovered the world of user experience (UX) when he sat as a participant in a usability study. That’s when he quit his job and went full-time to Bentley University to earn an MBA and an MS in Human Factors in Information Design.
During his 13+ year UX career, Dan has lived the agency life and spent 10 of those years building the research team and practice at Mad*Pow, an experience design agency in New England. He recently started Watch City Research, a UX research consultancy outside of Boston, where he focuses on usability research in different product domains. He served on the UXPA Boston Board of Directors for eight years and served as the submission chairperson for their annual conference from 2012 to 2021. He recently edited and authored a chapter in the book “97 Things Every UX Practitioner Should Know,” and hosts a podcast as a companion to the book.
Becoming a better facilitator – :01 Going off track – :05 Creating 97 Things – :07 Boston UXPA Conference Kathy Kaiser Creating effective conference proposals – :14 Being an effective presenter – :16 UX & CX – :18 Focus on results – :21 Interviewing as a researcher – :22
He got his Master’s in Australia, and worked in UX there and in Germany before returning to Aman, Jordan to help grow UX in the Arabic world.
With over 14 years of dedicated focus in information architecture, visual design, and interface design, Ahmed is a UX leader, teacher, coach, mentor, and speaker.
All times are approximate – hh:mm
State of UX; Arabic World & Rest of the World – :05 Orange Jordan (Arabic language site) Career Foundry Ahmed’s online UX course (link coming soon) Evolution of UX in the Arabic World – :11 Nielsen Normal UX Maturity Model Building UX at Orange Jordan – :15 Balancing Urgent & Strategic – :21 Global Guidelines and Local Customization – :32
David Dylan Thomas (@movie_pundit), author of Design for Cognitive Bias, creator and host of The Cognitive Bias Podcast, and a twenty-year practitioner of content strategy and UX, has consulted major clients in entertainment, healthcare, publishing, finance, and retail. As the founder and CEO of David Dylan Thomas, LLC he offers workshops and presentations on inclusive design and the role of bias in making decisions. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, IxDA, Design and Content Conference, Emerging Technologies for the Enterprise, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. Her clients include the American Montessori Society, Harvard University, Fidelity, Lovehoney, Scholastic, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design, and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
Brian (@krianbalma) started at Zappos back in 2002, where he served as the Head of Marketing before until 2010. Brian was then the Lead of UX design at Gilt Groupe, and later founded Snipwits, which was acquired by Gemvara, where he served as Chief Experience Officer. Brian found himself continuing his passion of helping people live better lives and helping other businesses make an impact. He did that through the launch of his own user experience consulting firm called GetGlorious and worked as a Design Chief at a startup incubator where he was angel investing and startup advising. Brian returned to Zappos, using his knowledge of business and applying it as the Entrepreneur in Residence.
Brian Kalma has also co-founded WonderMile and Dough, and also served as Advisor at Flybridge Capital Partners.
All times are approximate – hh:mm | No links are sponsored
Brian’s background – :01 Company alignment – :06 Metrics – :10 Speaking to business – :14 State of UX – :19 | Shopify UX tug of war – :23 Intuition & process – :24 How do you learn – :26 UX’ers should run a business – :29 Startup vs. big co? – :32 Efficiency vs. Experience – :33 | Calendlydoodlex.ai