(scroll down for part 2)
Margot Bloomstein (@mbloomstein) is one of the most prominent voices in the content strategy industry. She is the author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. She is also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. Her clients include the American Montessori Society, Harvard University, Fidelity, Lovehoney, Scholastic, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design, and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
All times are approximate – hh:mm
State of UX – :02
Making room for more voices – :05
Balancing user needs and brand needs – :07
What is culturally appropriate for an organization – :13
Pushing back – :15
Dealing with burnout – :27